A key to team success is a deep understanding of company’s products offerings,Truly understanding your company’s products turns employees into product experts and evangelists, empowering them to demonstrate your product’s benefits, answer support questions, and helping customers find maximum value in your offerings.so we need to be sure that employees have undergone product knowledge learning and understand exactly what they’re selling. That's exactly what we're doing.
We have been carrying out irregular product discussion and learning,team members always automatically participate in collaborative discussion and can find the maximum potential of our products,It is allow them to discuss products with passion, infusing enthusiasm into their product descriptions and demonstrations to customers.
Three key areas that our product knowledge learning covered:
1.Who Is Your Target Audience(s)
Every business, no matter its size or which type of products they sell, has a target buyer persona. Understanding your target audience empowers your employees to anticipate a customer product requests. Our target buyer cover Supermarket,shoe stores,shoe repair industry,outdoor sports store....
2.What Your Product’s Core Benefits and Features Are
Every product has intent behind its creation. the intent is to solve a certain problem.Displaying the benefits of a product is a fantastic way of persuading a customer to make a purchase.like orthotic insoles offer arch support,relieve foot pain;Shoe shield keep sneaker shoes flatness and prevent wrinkle;Mink oil,shoe wax,horse hair brush,Protect and lengthen the life of your leather shoes.....
3.How to Use Your Product
It is a vital process in the sales funnel and almost always overlooked. With product knowledge, we will then be able to easily pass that knowledge on to customers.For example,there are three steps for sneaker care,first do cleaning with cleaning solution,cloth,brush ,then using a powerful waterproof spray,last step for keep shoe refresh with odor spray.
Post time: Aug-31-2022
